Senior living marketing technology, connected end to end.
Websites, forms, CRMs, and the community sales team, designed as one system so every inquiry is captured, routed, and credited to the campaign that earned it.
Most stacks leak leads between the tools.
Senior living marketing usually runs on a website, a handful of forms, a CRM, and an agency or two. Each piece works on its own. The trouble is in the handoffs: inquiries that never reach the CRM, duplicate records, campaigns nobody can credit, and community sites that drifted apart.
- Web forms that email someone instead of posting to the CRM
- Duplicate or missing records in WelcomeHome, Aline, or Salesforce
- No source or campaign data on inquiries, so spend can’t be justified
- Community sites on different platforms, themes, and plugins
- Too many vendors and no one accountable for how they connect
- 1Lead-gen websiteCommunity sites and campaign landing pages built to convert
- 2Forms & source trackingAccessible inquiry forms that capture campaign and channel
- 3Senior living CRMWelcomeHome, Aline, or Salesforce, with no manual exports
- 4Community sales teamThe right lead routed to the right community, fast
Lead generation websites
Community websites, campaign landing pages, and multi-community programs that are accessible (WCAG 2.1 AA), fast, and built around tours and inquiries. Often delivered on the Websites for Senior Living platform in two to three weeks.
CRM & systems integration
Forms that post directly to WelcomeHome, Aline, or Salesforce through each CRM's native API, with source and campaign data attached, lead routing by community, and no duplicate records. No proprietary integration code to maintain.
Marketing ops tech strategy
Stack audits, platform selection, vendor evaluation, and integration architecture, so agencies and in-house teams know which tool does what, and who owns each connection.
Marketing agencies
Agencies that own strategy, design, creative, and content, and need a dependable white-label partner for builds, CRM integration, and launch, often on the Websites for Senior Living platform.
Multi-community portfolios
Operators managing many communities who want consistent websites, central control, and per-community content and lead routing.
In-house marketing teams
Single communities and in-house teams that need a website that converts and a CRM they can trust, working with us directly.
Related engagements
All engagements →Website transformation for a multi-state senior living operator
A persona-led prototype, a community finder, and a migration plan built to protect organic search.
Read the engagement → Web builds · CRM integrationAccessible community websites with direct CRM integration
Design-to-launch builds in about two weeks, with forms that post straight to WelcomeHome or Aline.
Read the engagement → Hosting · Tracking cleanupHosting migration and cleanup for a senior living campus
Two sites moved to new hosting, with broken images fixed and duplicate tracking scripts removed.
Read the engagement →