Lead generation websites
- Senior living community websites
- Campaign & paid-media landing pages
- Multi-community website programs
- Accessible, WCAG-conformant inquiry forms
- Conversion-focused tour & pricing requests
Your Go-To Digital Guide
Guiding products and software projects from concept to launch.
Marketing technology, product and project management, web, and fractional CIO/CTO leadership, with deep roots in senior living. From people who have shipped at scale and still ship every week.
Core expertise
- ProductSenior product management
- DeliveryProject & product delivery
- MarTechSenior living marketing technology
- CIO / CTOFractional technology leadership
01Who we are
We are Whitney Solutions Group.
We're a consultancy built on hands-on delivery. Our background spans product management, project management, marketing technology, software, and cross-functional team leadership, across senior living marketing agencies and AgroTech.
Marketing technology is where much of that experience meets. In senior living, we build the lead generation websites, connect them to the CRMs community sales teams live in, and help marketing leaders choose the right tools for their marketing operations.
That work includes leading development of a standardized WordPress platform that unified a portfolio of more than 300 senior living websites and shipped 90% of new sites through configuration instead of one-off builds. We bring that same discipline to roadmaps, projects, and technology decisions for our clients, as a strategic partner rather than an outside advisor.
Most consultants advise on delivery. We run a delivery business.
02What we do
Five disciplines, one accountable partner.
A consultancy whose solutions reach well beyond project management and web development, sized to what your team actually needs.
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I.
Product Management
Navigate the product lifecycle with strategic direction and well-defined roadmaps, setting the standard for innovation and usability.
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II.
Project Management
Streamline complex projects and maximize ROI with contract project management that keeps scope, schedule, and stakeholders aligned.
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III.
Web
Websites, landing pages, and system integrations, whether brand-led or campaign-driven, built fast, accessible, and measurable.
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IV.
Marketing Technology
Lead generation websites, CRM integration, and marketing ops strategy for senior living operators and agencies, so every inquiry is captured, routed, and tracked.
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V.
Technology Consulting
Align IT with business goals through fractional CIO/CTO guidance, giving you expert leadership without the full-time commitment.
Recent engagements
All engagements →
Product management · Fractional CTO
Leading the next-generation product for a senior living SaaS company
A weighted roadmap and capacity model, a stable test environment, and CRM handoffs for a business-critical product.
Read the engagement → Web strategy · Delivery · SEOWebsite transformation for a multi-state senior living operator
A persona-led prototype, a community finder, and a migration plan built to protect organic search.
Read the engagement → Web builds · CRM integrationAccessible community websites with direct CRM integration
Design-to-launch builds in about two weeks, with forms that post straight to WelcomeHome or Aline.
Read the engagement →03Marketing technology
Senior living marketing technology, connected end to end.
Most senior living marketing stacks are a website, a few forms, a CRM, and a lot of hope in between. We design the whole path from first click to the community sales team, and make sure every piece talks to the next.
- 1Lead-gen websiteCommunity sites and campaign landing pages built to convert
- 2Forms & source trackingAccessible inquiry forms that capture campaign and channel
- 3Senior living CRMWelcomeHome, Aline, or Salesforce, with no manual exports
- 4Community sales teamThe right lead routed to the right community, fast
CRM & systems integration
- Native CRM API integrations, no proprietary code
- Native CRM API integrations, no proprietary code
- Native CRM API integrations, no proprietary code
- WelcomeHome integration
- Aline integration
- Salesforce integration
- Form-to-CRM lead routing by community
- Source & campaign data on every inquiry
Marketing ops tech strategy
- Marketing technology stack audits
- Platform selection & vendor evaluation
- Integration architecture & data flow
- Agency and in-house team enablement
- Fractional MarTech leadership
Serving the agencies that market senior living, multi-community portfolios, and in-house marketing teams. Explore senior living marketing technology →
04Our product
Flagship product
Senior living websites, engineered by insiders.
Websites for Senior Living (Web4SL) is our venture with Joel Schlotterer. It's the white-label web development partner that senior living agencies and operators trust for accessibility, speed, and results.
Matthew and Joel spent nearly a decade building and maintaining sites for some of the largest operators in the country, and led the standardized platform that tamed a 300+ site portfolio. Web4SL packages that platform (WordPress Full Site Editing, the FlexLine theme, and the Web4SL plugin) for every agency serving the space.
Fixed timelines. Fixed quotes. No surprises.
2–3 wkMost projects launch in two to three weeks
90%Of sites delivered through configuration, not custom code
AA 2.1+WCAG accessibility, responsive on every device
White-labelDelivered under your agency's brand
Custom website builds
Premium, accessible sites on a proven WordPress platform, purpose-built to turn visitors into qualified leads.
CRM & integrations
Every inquiry tracked, attributed with UTMs, and delivered where it needs to go, with no manual exports or broken forms.
Multi-community programs
A shared multi-site framework keeps branding consistent while each community features its own content.
Hosting & maintenance
Managed WordPress hosting, updates handled, plus quarterly accessibility and SEO checks.
Integrates with
WelcomeHomeAlineSalesforce
MarketoMCAE (Pardot)ActiveDEMAND
A partnership built on a decade of shipping together.Matthew Whitney and Joel Schlotterer, a principal-level WordPress engineer who now leads engineering initiatives at a federal-grade digital firm, co-founded Web4SL after years of building senior living websites side by side.
Meet the founders05The work
Three communities. One platform.
Each demo below runs on the same Websites for Senior Living foundation: WordPress Full Site Editing, the FlexLine theme, and the Web4SL plugin. They have different brands, layouts, and typography, and every one of them is accessible, fast, and ready to capture leads.
Artisan Heights
An upscale community where luxury meets cultural living, with a layered video hero, refined sans-serif type, and rich lifestyle photography.
View live demo
Desert Ridge
Elegance and comfort, told through a split-screen editorial hero, classic serif headlines, and a centered, logo-first navigation.
View live demo
The Gardens
A serene community rooted in nature, with full-bleed photography, warm golden overlays, and confident serif headlines.
View live demoDemo communities shown are illustrative builds on the Web4SL platform.
06Questions
Frequently asked questions.
Straight answers about how we work, what fractional leadership means, and how senior living websites connect to the tools your team already uses.
What does Whitney Solutions Group do?
Whitney Solutions Group is a consultancy in Olathe, Kansas, led by Matthew Whitney. We provide senior product management, project and product delivery, web development, senior living marketing technology, and fractional CIO/CTO leadership for marketing agencies, software companies, and senior living operators.
What does a fractional CTO or CIO do?
A fractional CTO or CIO gives you senior technology leadership on a part-time basis: setting technical direction, choosing platforms and vendors, building a roadmap the team can actually staff, and keeping delivery on track, without the cost of a full-time executive. It fits growing companies that need strategy and accountability more than another developer.
What is the difference between a product manager and a product owner?
A product manager owns the why and the what: customer problems, strategy, roadmap, and outcomes. A product owner owns the how and the when inside delivery: the backlog, priorities, and acceptance with the development team. On smaller teams one person often does both. Matthew has worked in both roles.
How do you connect a senior living website to WelcomeHome, Aline, or Salesforce?
Through each CRM provider's own native API. We don't write proprietary integration code. Instead, we chose the simplest, most reliable, lowest-risk components for the job and standardized them across our web stack. Inquiry forms post directly to WelcomeHome, Aline, or Salesforce with source and campaign data attached, each lead routes to the right community, and there is nothing custom to maintain and no manual exports.
How long does a senior living website take to launch?
On the Websites for Senior Living platform, most sites launch in two to three weeks once design and content are approved. Multi-community programs and complex migrations take longer and are scoped with a fixed timeline up front.
Do you work with agencies or directly with senior living operators?
Both. Agencies use Websites for Senior Living as a white-label build partner while they own strategy, design, and content. Operators and in-house marketing teams work with us directly on websites, CRM integration, and marketing technology strategy.
How do engagements work?
Most work is either a fixed-scope project with a fixed quote and timeline, or an ongoing fractional engagement for product and technology leadership. Teams that need us on call can also hold a retainer that reserves priority availability. Every engagement starts with a short conversation about goals and constraints, then a proposal for the option that fits.
07Contact
Let's start the conversation.
Tell us where the product, project, or site needs to go. We'll reply within one business day with next steps, not a sales deck.
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Based inOlathe, Kansas
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LinkedInWhitney Solutions Group
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Facebook@whitneysolutionsgroup
Thank you. We've got it.
We'll be in touch within one business day.